Our brands


As reliable partner to the patients, pharmacies and healthcare business needs in Serbia, we believe that responsible conduct is vital for sustainable company success. 

PHOENIX Pharma has been a member of the PHOENIX group since 2009. It operates on the market of the Republic of Serbia as a wholesaler of drugs and other pharmaceutical products. For more than a decade, PHOENIX Pharma has been an active participant in the health care system of Serbia and one of the key factors in the continuity in the supply of pharmaceutical products. 

It cooperates with all key manufacturers of pharmaceutical products in the country and abroad, and through its distribution centers in Belgrade, Novi Sad and Leskovac it supplies hospitals, pharmacies, health centers, institutes and others. PHOENIX Pharma provides a variety of services in Clinical Trials Loistic and additional Warehouse services.

It is recognized as a leader in its business due to constant investments in improving the supply process so that products are available where and when most needed.

Through Partnership program BETTY, PHOENIX Pharma provides additional marketing support to the pharmacies under the BETTY brand.


Distribution centers 3 (2+1)
Number of employees 500+
BETTY pharmacies 300+
Annual deliveries: 208.000+
Annual deliveries in cold chain: 51.000+
Warehouse capacities in total: 6.076 sqm